COCA-COLA
x
UNO
Making the joy more sustainable and fashionable
To design packaging that redefines sustainability by reducing plastic waste while seamlessly merging the identities of two iconic brands into one unified and memorable collaboration.
About
I decided to redesign Coca-Cola’s packaging after learning about its significant plastic waste footprint, which ranks among the largest globally. With the Dutch holiday season approaching, I aimed to create a festive design that embodies the spirit of togetherness and celebration.
Goal
The goal is to design a non-plastic packaging for Coca-Cola that encourages reusability while strengthening emotional connection with the brand. To inspire people to reuse, the design aimed to:
- Design the bottle as a fashion statement, something people are proud to carry and display.
- Nudge consumers to come together, fostering shared experiences and meaningful moments.
Course Project (12 weeks)
Year
2023
About the brand
Coca-Cola has become an emblem of happiness, sharing and care. This iconic brand has successfully cultivated a sense of family and togetherness worldwide, evident in its captivating advertisements.
While rooted in tradition, Coca-Cola has embraced innovation. It continuously introduces new flavors, limited-edition releases, and packaging options keeping the brand fresh and exciting.
In recent years, Coca-Cola has been in the limelight for the enormous amounts of plastic waste that is generated because of their single-use plastic bottles.
About the brand
UNO — a brand that embodies togetherness, timeless fun, and friendly competition. Its simple yet engaging gameplay transcends age, culture, and language, making it a universal favorite.
The colorful cards spark laughter, connection, and shared memories — values that perfectly align with Coca-Cola’s spirit of joy and celebration. Whether it’s after a big family meal or during a festive gathering, UNO and Coca-Cola bring people closer with every card played and every sip shared.
To err is human....
- Highest CO2 footprint amongst all the materials.
- Transportation CO2 footprint increases because of weight.
- Reusability limited to 40-50 times because of breakage.
- Best option for closed-loop reuse systems.
- Fairly high CO2 footprint of manufacturing.
- Re-usability and storage limited because of the closing mechanism.
- Infinite recycling possible because of no loss of material quality.
- Higher recycling rates across the world.
- Limited recyclability due to material degradation.
- Designed for single use.
- Higher environmental impact due to microplastics.
- Lowest CO2 footprint for manufacturing
- PLA layer present to make paper waterproof.
- Recycling is difficult due to higher impurities and composite structures.
- Limited barrier durability.
- Best solution to tackle environmental problems as the design encourages reusability and storage.
- High manufacturing CO2 footprint can be reduced through recycling.
- Higher manufacturing costs.
Market Feasibility
- Evaluating target audiences preferences
- Competitive landscape
- Cost effectiveness
- Fitting into brand's design language
- Relevant to all the countries where Picnic is active
Sustainability
- Evaluating Life Cycle of the packaging
- Evaluating transport and resource savings
- Incorporating 25% post-consumer recycled plastic and paper
- Aim for weight reduction
Design Must Have's:
Functionality
- Evaluating storage/transport complience
- Evaluating user experience/regulatory compliance
- Stackability
Retail-ready packaging
- Easily scannable barcodes
- Visual appeal
- Clarity of information
- Durability and protection
- Retailer & Regulatory compliance
- Ease of handling
- Brand consistency
Bokito-proof
- 1 meter fall analysis
- Easily controllable damage
Legal
- Inclusion of all the EU laws related to the sale of detergent products
BRAND
STRATEGY
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1. It improves the overall brand image since the packaging takes into account sustainability and reduction of plastic waste.
2. The audience fell more connected with the brand because of a nostalgic and emotional connection that is built.
3. The brand re-call is increased.
Illustrations
Illustrations deliver the biggest impact to the package.