Brand aesthetics
Picnic's brand aesthetics are characterized by a blend of modern minimalism, friendliness and an emphasis on convenience. Here are some key elements that define the aesthetics of the brand:
​
1. Simplicity and Clean design
2. Bright and Playful color palette
3. Whimsical illustrations
4. User-centric interface
5. Eco-friendly imagery
​
About the brand
Called as the 'Modern Milkman', Picnic has changed the way in which consumers buy their daily groceries. It has, over the years become a notable online grocery delivery brand in the Netherlands.
​
Founded in 2015, Picnic has gained attention for its innovative and sustainable approach to grocery shopping. The company operates through a mobile app, allowing customers to order groceries and have them delivered to their doorstep at a convenient time.
Market Feasibility
Retail-ready packaging
Design Must Have's:
Sustainability
Bokito-proof
Functionality
Legal
ALLES REINIGER
Everyday home care made sustainable
About
We partnered with Picnic, a Dutch online supermarket, to redesign the packaging for their private-label all-purpose cleaners.
Goal
Designing:
- Sustainable
- Valid
- Detailed packaging for the all-purpose cleaning line of Picnic. The packaging should be within the boundaries set by the product in consideration and the brand.
​
Role
My role involved analyzing legislation, usability testing, and competitor research, while integrating legal requirements into the design.
Course Project (12 weeks)
Year
2023
Ideation and initial inspiration
