Market Feasibility
- Evaluating target audiences preferences
- Competitive landscape
- Cost effectiveness
- Fitting into brand's design language
- Relevant to all the countries where Picnic is active
Sustainability
- Evaluating Life Cycle of the packaging
- Evaluating transport and resource savings
- Incorporating 25% post-consumer recycled plastic and paper
- Aim for weight reduction
Design Must Have's:
Functionality
- Evaluating storage/transport complience
- Evaluating user experience/regulatory compliance
- Stackability
Retail-ready packaging
- Easily scannable barcodes
- Visual appeal
- Clarity of information
- Durability and protection
- Retailer & Regulatory compliance
- Ease of handling
- Brand consistency
Bokito-proof
- 1 meter fall analysis
- Easily controllable damage
Legal
- Inclusion of all the EU laws related to the sale of detergent products
About the brand
Called as the 'Modern Milkman', Picnic has changed the way in which consumers buy their daily groceries. It has, over the years become a notable online grocery delivery brand in the Netherlands.
Founded in 2015, Picnic has gained attention for its innovative and sustainable approach to grocery shopping. The company operates through a mobile app, allowing customers to order groceries and have them delivered to their doorstep at a convenient time.
Brand aesthetics
Picnic's brand aesthetics are characterized by a blend of modern minimalism, friendliness and an emphasis on convenience. Here are some key elements that define the aesthetics of the brand:
1. Simplicity and Clean design
2. Bright and Playful color palette
3. Whimsical illustrations
4. User-centric interface
5. Eco-friendly imagery
ALLES REINIGER
Everyday home care made sustainable
About
We partnered with Picnic, a Dutch online supermarket, to redesign the packaging for their private-label all-purpose cleaners.
Goal
Designing:
- Sustainable
- Valid
- Detailed packaging for the all-purpose cleaning line of Picnic. The packaging should be within the boundaries set by the product in consideration and the brand.
Role
My role involved analyzing legislation, usability testing, and competitor research, while integrating legal requirements into the design.
Course Project (12 weeks)
Year
2023
Ideation and initial inspiration
