About
Gully Labs in collaboration with CMF invited designers and footwear enthusiasts to get creative and design a shoe inspired by the CMF Phone 2 Pro's distinctive colors and textures.
Goal
The goal was to capture the essence of CMF's design language and infuse it into a wearable piece of art.
All India design challenge (2 weeks)
Year
2025
Gully Labs
Gully Labs is a sneaker brand that fuses premium handmade footwear with Indian cultural narratives—think thick-grain leather, local craft stories and regional motifs. It positions sneakers not just as footwear but as wearable stories—rooted in India, crafted for a global stage—bringing heritage to modern design with bold, design-forward appeal.
About the brand
CMF
Thoughtfully designed tech for all!
CMF by Nothing blends Color, Material, and Finish to create accessible tech products that are both functional and expressive. By viewing electronics as fashionable pieces, CMF transforms everyday devices into style statements that reflect individuality and personal taste.
Design Language of CMF
Color, Material, Finish elements that define CMF products. Drawing from the CMF Phone 2 Pro, I reinterpreted its design DNA into a sneaker that echoes the brand’s essence through material and detail.
Explicit Cues
CIRCLES -
DOT MATRIX -
VIBRANT COLORS
The brand uses these features to make its products instantly recognizable.
Implicit Cues
The brand conveys its values through these features.
CUSTOMIZABILITY -
TACTILE FINISH -
- MATERIAL
Colored tongue
Leather
Metal hoe eyelets
Suede
Canvas
Velcro patches
Rubber sole
Detachable tab
Suede
Different Tactile finishes
Customizability
Circles / dot matrix
Customize with millions of emoji stickers
Screw in tabs to make the shoe more you..
Different Tactile finishes
Customizability
Circles / dot matrix
Vibrant Color
Football theme detachable jibbitz
Jersey number Velcro patch
Logo motif highlight
Customize the shoe with your favorite football jibbits
